Wazdan claims to have the recipe for success

Well, to be entirely fair. Wazdan and Bekki D’Agata, head of business development, Europe and North America. Is doing a show and tell on how to. “Provide the ultimate online casino experience for your players”. And to be fair, we do not disagree with anything that is a “proven practice”. Especially when it comes to Wazdan products. As they seemingly had a crystal ball in a drawer. Especially when they designed some of their more popular mechanics deployed in the UK. However, Let’s hear what Wazdan believes is the future. And where any operator or casino owner, for that matter, should put their eggs going forward. Read more about Wazdan casino solutions.

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If players are not your priority – you lose

It should be a no-brainer, though; there are still well-known and established operators out there that sometimes forget just that. As such, user experience (UX) should get the priority lane. Still, what we slightly object to is the statement. “You have to engage as many senses as possible while addressing their needs and wants.” Which are, in our belief, a somewhat one-segment approach. After all, in the UK alone, we have so many established Tier 1 online casinos and new casino operators with entirely different methods to keep customers wanting their products. But yes, UX is one of the most important factors for retaining customers, but there is no step-by-step magic guide that guarantees success. And there is also the case of sensory overload that exists.

Simplicity – the one constant that need to take place

Furthermore, Mrs. D’Agata points out that simplicity is the key. But, there is always a but; it needs to get executed with perfection not to look bland. She also brings up an extremely important factor, which relates to the number of tier 1 operators in the UK and globally. The color pallet needs to suit your target player base. For instance, you will see different dominant colors when the site focuses on sportsbook, Video slots, poker, or live casino table games. Plus, its; also depends on the market you are targeting as well. Or if your business model is B2B or B2C.

Wazdan Casino solutions: Tailor-Made experience retains customers

It starts sounding like we are picking a fight with Wazdan, quite the contrary, we are simply filling in some blanks that should find their way to the table before a business plan rolls out. And one undisputed fact in the industry is Mrs. D’Agata’s next point. Tailor-make your content to fit “that” customer. And it’s also a scorching topic and discussed area when it comes to acquisitions. Previously (2021), it was all about signing deals with games providers, but now it’s an influx of engagement tool companies signing the dotted line instead.

Content that your segment appreciates with Wazdan casino solutions

Indeed, this is also a pivotal nominator to retain the customer base. And we all see it daily. Yet, it’s hard to keep the uniqueness during specific periods when some mechanics are so hot that the general video slot public can’t get enough. Still, like Wazdan, some providers manage to engage their intended audience with forwarding thinking concepts and themes. However, we completely do not agree on the wording used, is this the thought process at Wazdan? “It keeps your users hooked,” back to school, Wazdan.

Casinos on the go

A figure that keeps fluctuating is the mobile user versus another device usage. So, yes, we are heading into a market where fast and easy consumption is front and center. And, as a games provider, you need to be entirely focused on being the best at the mobile-first approach and saying that. We have seen some horrible examples when a mix deploys. Yet, there is still a large pool of players that still prefer playing from more stationary devices. Remember, Video didn’t kill the radio star.

Wazdan Casino Solutions

Videoslots11 welcome spins on first deposit
100% up to £200 Bonus
Clash Of Spins

18+ New Players only. Min deposit £10. Account balance is withdrawable at any time upon withdrawal, any remaining bonus spins are forfeited.
7 days to activate the spins. Bonus spins expire 24 hours after activation. Full T&C apply. Gamble responsibly.

Visit Casino
Review
BeGambleAware 18+
T&C apply