Scientific Games build on its strategic vision

The news that Scientific Games acquired the Swedish game’s producer, ELK Studios, came from a clear blue sky. Although, this is only as far as shared information goes. As the two companies have been in talks for a long time. And we are, of course, thinking of the already established partnership. More precisely, that ELK Studios have been part of Scientific Games, Open Gaming concept, for a while now. SG buys ELK Studios. Although, it’s revealed that, with the acquisition. Scientific Games can further build on its expansion. And widen its offering across all its markets, like the UK and other European markets. But also, make a larger rollout in North America as well. But will we see a difference from what we already know?

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SG buys ELK Studios  - Miss Wildfire

SG buys ELK Studios – Mobile-first content since start

It’s no secret that ELK Studios has been a big advocate and producer of mobile-first content. And from its start-up year in 2013, the studio has been pushing the boundaries of what is possible. That has kept them, together with equal-minded companies leading the “on the go” developments. As a result, it puts them in a position to supply hundreds deemed safe and secure licensed operators across the globe. However, it’s not only its influential mobile presence that made them deserving. And this of a “best-in-class-provider” notice. As ELK Studios also is a master in deploying new games concepts and mechanics like X-iter. Plus, the studios are a stickler when it comes to mathematics. Meaning, rarely do they work with blunt instruments.

A quick one

Besides all the attributes mentioned above. It also revealed that Scientific Games believes they can offer more innovative and engaging content with the acquisition.

Barry Cottle – CEO of Scientific Games Corporation

Let’s listen in to what Mr. Cottle had to relay after publicly announcing the acquisition news. Where he overall praised the ELK Studio for its capabilities and talent by adding in part. “The ELK Studios team is packed with talent and enhances our existing in-house teams and capabilities”. But Mr. Cottle also pinpointed that the studio would benefit hugely from the merge by saying. “Our leading Open Gaming ecosystem offers exciting distribution opportunities”. And even more so when the game’s producer now joins the ranks as an in-house team.

SG buys ELK Studios – A presence to expand on

As most UK online casino customers know, ELK Studio has a top-rank status regarding player satisfaction. In fact, there are only a tiny, almost unexisting number of licensed operators in the UK. That doesn’t carry the ELK Studio brand or Open Gaming ecosystem as part of its offerings. As such, hugely popular in the UK and the rest of Europe. And it’s this momentum that Scientific Games hope to build on. Still, what in our beliefs will propel the studio to the forefront is the new owner’s sheer distribution power. But also its long-standing relationship with the best online casinos. And land-based operators and providers.

Is it as easy as copy-paste?

We have touched on this topic before. Still, we think it’s more relevant than ever right now. So we will ask the question again. Is it as easy as copy-paste when implementing new games to a market? Meaning, are all the markets taking to the games the same way? Well, after quick and not-so-scientific research. Where we compared some of the tier-1 operations in the UK versus the US, we do find some deviance. For instance, on a top-three ranking. And in no particular order (by user rating). The general US market seems to favor Asian-themed video slots. But also Baccarat, and Blackjack table games. On the other hand, the UK is slightly different. Where we have a top three of video slots. All in different themes, Galactic, Nature, and Egypt adventure-themed titles. We are not saying that we know; only that the observation was good food for thought.

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18+ New Players only. Min deposit £10. Account balance is withdrawable at any time upon withdrawal, any remaining bonus spins are forfeited.
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Miss Wildfire