2 significant industry moves by Scientific Games to shape up 2022

As the game provider, Scientific Games (SG) closes its book for 2021. The last week of the year, we’re filled with important transactions that’ll shape up 2022 for them. In fact, by acquiring Authentic Gaming (AG) in late November. And weeks later, concluding the buy-out of Atom cashless, a table game solution supplier. It’s clear that in 2022, SG plans to revolutionise the gambling industry and invest significantly in the table classic vertical. Read more about the Scientific Games Cashless Solution.

Undoubtedly, the brick-and-mortar sector was one of the most affected by the pandemic. The truth is, land-based casinos have had to rethink how they operate to comply with the stricter hygienic protocol. And in the process, slot cabinet providers like IGT have developed new measures to keep gamblers safe, such as cashless solutions.

Consequently, this has narrowed the gaps between offline and online gambling. And now it seems that SG wants a share of that action too.

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Scientific Games - Scientific Games Cashless Solution

Scientific Games Cashless Solution on the rise

In hindsight, some positive things have come out of the past years. And surely lessening the need to handle paper money in offline casinos is one of them. The cashless revolution first started on slot machines. In the past years, we’ve seen several North American operators prioritise their integration in the massive gambling hall of Las Vegas.

Scientific Games Cashless Solution gaining market share

But it must be said, here in the UK. They’re slowly starting to pop up. Yet, until now, no land-based traditional table game boasted a cashless solution to our knowledge. And it sure seems it won’t be the case anymore now that SG is investing in AToM.

The table game sector sure is one to watch. Many operators would also tell you that table classics are becoming even more popular in British online casinos. And now that cashless table games are on the way. It could mean for the future visiting a land-based casino and picking up the game right where you left it on your mobile phone. The possibilities are endless with cashless.

SciPlay no longer a priority for SG

In the introduction, we spoke about 2 important transactions by SG that’ll have ramifications in 2022. The first one is evident, being the acquisition of Atom cashless. The second move only made the headline during Christmas. So you’ve possibly missed it.

Indeed, in late December, SG pulled out from buying the 19% equity left in the social casino company SciPlay. Initially, the deal meant that shareholders would get 0.25 SG share for every SciPlay stock. But as Barry Cottle, President, and CEO of SG, said, “this opportunity would not be prudent for our shareholders at this time.”

Meanwhile, the leader also confirmed that SG’s strategy would still be to “leverage” its incredible game portfolio. While the CEO of the company still recognises the importance of SciPlay to achieve its long-term goal. For now, it seems that SG is content with its 98% “voting interest” in SciPlay.

What to expect from SG in 2022?

SG is entering 2022 in a powerful position to continue dominating the online and offline gambling sector. This is especially true for the UK. Indeed, if you remember, in late September, the company cut the ribbon on its new lottery instant game technology office in Leeds. And now that SG completed hiring the 175 employees required to beef up its workforce.

We can deduce that in 2022 the UK National Lottery, one of SG’s clients, will see new instant scratch games surface. After all, the main reason to expand the facility was to win a further 20% of the UK’s market. And SG is famous for delivering on its strategy. So we’re confident this will be an area of focus for them in the year to come.

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