Scientific Games Corporation adds instant win producer

Scientific and Sideplay Entertainment. Scientific Games are definitely one of the supporting pillars in the gambling space. Both online as well as land-based. And has become the “one” to shadow when it comes to iLottery and eInstant products from not only in-house. But also from external collaborating partners. And even when Scientific Games says that. “Our diverse portfolio has content for all player needs. With content, live in multiple markets across the world.” However, by retrieving the latest information from the renowned provider, it’s clear. There are, in fact, some areas and holes the company needs to tighten and fill up. Still, don’t get us wrong. Scientific Games are far from a sinking ship. Yet acquisition seemingly is the marker buoys to stay ahead of the competition. As such, we are about to give you the full loadout on a new and entirely different company merge or acquisition if you think it suits better.

Scientific and Sideplay Entertainment

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Scientific and Sideplay Entertainment – enhancing the offerings

If it wasn’t clear all ready? The company or business that will funnel its resources into Scientific Games is, yes, Sideplay Entertainment. That mainly focuses on instant win content. Which is frequently visible on the Nationally Lottery in the UK library of products. Where most of the UK population visited the operation of the previous name has seen titles like. Mouse Trap, Bubble Burst Bingo, or Sherluck Holme. Yet, this is only a minuscule representation of what Sideplay Entertainment has in its arsenal. Also included in the deal it’s 18+ years of experience born from customer feedback. Plus, it also reported that the company has close to 300 instant win titles launched globally. Which have seen winners and the not so fortunate eyes over 100 million times and counting.

What was said during the exchange

As the guardians of Sideplay Entertainment changed hands, the key personnel spoke out and had this to say. For instance, Scientific Games said that. “We have already integrated Sideplay’s digital games into our iLottery platforms. And combining their unique approach to game development for Scientific Games”. Also, commenting is the other side of the deal by pushing one crucial fact. “Our goal has always been to be the best at what we do. And this transaction shows that we have, in fact, achieved that level of success”. In the end, no exact figure or deal setup has surfaced. Yet, just hearing from the involved parties, it seems that all are good to go. And what is perhaps most heartwarming in this story is that there are no reports of redundancies or power struggles.

The next National Lottery provider?

In no way is this confirmed. However, the general industry knows that the current operator has to submit a new application as the rest of the industry. And this is when the current contract runs out in 2023. In fact, the overseeing organisation, the Gambling Commission (UKGC). Is currently holding a competition for suitable candidates. That is, as we told, in the 2nd phase since July 2021. Still, no information has found its way out to the news media about the current situation. Although, Sideplay Entertainment has been a big part of the National Lottery for a while now. It can’t just be coincident that Scientific Games acquire a large portion of current operation?

Scientific and Sideplay Entertainment – Known facts

We know about this latest deal that Scientific Games plans to expand on its presence in the online casino scene. And this is global when it comes to the digital lottery markets. Indeed, not just by volume and new products. But it is also getting access to new games servers where the distribution is already set up and in operational status. That truly will speed up the all-important “speed-to-market” step any acquisition comes with.

Scientific and Sideplay Entertainment

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