Safer Gambling Week a upswing activity

We keep on reading about how safe and secure the overall gambling sector is turning into. In fact, as of now, with the latest UK gambling Commissions (UKGC) issued reports and numbers, things are definitely moving in the right direction. And even more so, when the industry has seen the importance of events like “Safer gambling Week”. And all operators alike that wish to stay within the UK regulations and get the seal of approval and deemed safe by the watchdog, UKGC, are joining in and spreading the message like never before. However, have you ever thought, “how did it all get started”? And what is the driving force behind the now yearly event? Well, we have all the details and information and like to share the facts with you in a manageable format. So let’s all together improve our understanding and beginnings of, “Safer gambling Week”.

Safer Gambling Week

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Safer Gambling Week – Five years in the making

Basically, in 2014 the five gambling trade associations launched the Industry Group for Responsible Gambling (IGRG). Where the initiative entirely focused on bringing out the question, “safe play” into the light and out of the dark corners. And to make a pretty long story short. Deborah Roil, a highly qualified individual, with roles as development director at Aspers, for instance. Plus, Mrs. Roil was also instrumental in establishing the Community Action for Responsible Gambling (CARG) organisation. So, all in all, with all the industry and related knowledge. Mrs. Roil got named the, at that time known as “Responsible Gambling Week” leader. Held in 2017 from October 12th to 18th. And quite obviously, the work and efforts she input got noticed, and, consequently, she got asked to run the upcoming 2018 event as well.

Same event – new name

Any responsible gambling promoter has already noticed some changes in the structure and message from the original “Safer Gambling Week”. And initially, the event focused more on static messaging and leaned heavily on staff and operator launched training programs. But, as the year and events came and went, the focus shifted. Where we saw an organic growth direction take place. And the first stumbling steps morphed into leaps in a colossal way. And this pivoting moment came when the online casino industry took a step back and looked at the issue.

The penny dropped

In essence, the penny dropped, and all of a sudden, questions got pushed forward, like. Where can we improve? and perhaps most important. Where to implement? Moreover, Mrs. Roil also commented on the subject, these days there is more lead time. As such, every year, it gets better, stronger, and more noticed. And also turned into an industry event that operators, producers, and regulators look forward to.

Safer Gambling Week – Altogether an overall positive result

We will not go over the specific number and consequences of the years of setbacks due to unforeseen circumstances. Instead, let’s focus on the good part of the work that has happened. Where Mrs. Roil pointed out that the collective effort gave a 49% increase in the deposit limit use that week. Plus, what’s more, also reported is that the effect spilled over to the complete player pool. In fact, the whole figure rose to 58% in deposit limits deployed. And to be honest, who could have thought that the event, “Safer Gambling Week,” would have such a great result and impact. Though, if we compare and implement the figure over a more extended period, the month of November (2020), to this year, we are looking at an 8% increase in total.

UK operators – the key to success

We can contribute many individuals and watchdog organisations to the rapid success of the “Safer Gambling Week”. Though, we can’t shy away from that. Nothing of this would be even feasible without the backing and acceptance from the top-tier operators in the UK. In the end, with great support and multi-organisation collaboration, gambling safely in the UK is a fact and a winning battle.

Safer Gambling Week

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First-time depositors only (18+ country restrictions apply). Min deposit: £10. Max offer: 200% up to £50 Games Bonus & 20 Free Spins (on a game of our choice). Promo code: SUN. Any Games Bonus winnings, if applicable, must be wagered 60x before withdrawal. Any Free Spins winnings, if applicable, will be credited as bonus funds and capped at £2. FS are valid for 7 days and any winnings must be wagered 40x before withdrawal. Games Bonus win cap: £100 + original bonus amount. Wagering contribution varies by game. We reserve the right to deny bonuses based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021.

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