Playtech deploy new tool to reward players

For Playtech, finding new ways to improve communication is mandatory. So, recently the company took to social media their unique vision of players’ experience. According to them, this will be a game-changer for those who use their online casino engine.

This is because the new Playtech Player Journey platform already boasts many “ready to go” templates. And the best of all is that these have “pre-configured” user-journeys. Plus, they can also work with specific tokens feature some of their games have. So you can exchange tokens for in-game mechanics. For now, the token feature works mostly in slots of the Kingdoms Rise range.

Yet, because the templates are very flexible and bank on current industry trends. This means that you can get tailor-made promotions. And at a time that’s right for you. Well, that’s if you play with an operator that makes the most of the new tool.Playtech deploy new tool to reward players

Finding smarter ways to work

Now more than ever, online casino operators recognize the importance of on-demand marketing. It’s no wonder many offer instant rewards via their loyalty program. And they sometimes gamify their site with races and bespoke jackpots. Real-time marketing and localized journeys are the only way to dish out content that can rival their competitors.

So to make the most of their marketing budgets, many turned to AI-driven data to target users with specific promotions. And, of course, at a time that’s right for them. Undeniably, Playtech’s Player Journey platform is a great asset that does just that.

However, the biggest perk is yet to come. Indeed, Playtech confirmed they’d add responsible gambling templates to it too. And this is very much in line with the UKGC’s desire to increase players’ and operator’s communication. This is the beginning of something big. And it could even impact how casinos reward you in 2021.