LeoVegas signs up to GiG comply
Top online casino, LeoVegas, has just signed a deal with GiG to use its compliance tool, GiG Comply. In essence, this tool uses top-end technology and lets its users set up a checklist that scans and verifies its affiliate sites every day. They can make sure that any affiliate partners comply with all rules on any page that mentioned them. It also checks that all the promotion’s terms and information are correct. This way, players are never misled.
So, in other words, with this deal, LeoVegas will have even more control over third-party content that talks about them. This will protect them from mentions that don’t comply with iGaming laws.
The MD of GiG, Jonas Warrer, said that he is “happy” to add LeoVegas to their list of partners. Moreover, he believes that it will help them to “protect their brands and end-users”.
GiG is one of the biggest names in iGaming. The company initially started up back in 2012, with the aim of being the “industry-leading” echo-system. To reach their goal, they conceptualized many gamified brands such as Rizk Casino. Back then, this brand helped them test their bespoke platform’s capability. But nowadays, GiG looks to offer its players and customers “world-class solutions as the company shift focus to enhance its B2B proposition.
LeoVegas continues to promote safe gambling
LeoVegas, on the other hand, needs a minimal introduction since this company is one of the biggest in the industry. 2020 was a massive year for this operator as it won several awards. But more importantly, deployed a responsible gambling tool, LeoSafe. A bit before that, the lion brand raised the bar for all operators by promoting GAMSTOP in the UK. What’s more, they’ve also given thousands of pounds to gambling awareness charities.
Responsible gaming is indeed a core value for this operator. And now that GiG Comply is on board they’ll make sure their promotors have a similar focus.