Sport plays a huge role in our society. It’s a massive part of everyday life and can be used to bring people together, teach values and life lessons. Some said, it can help heal the soul and heal society. Now, Kindred Group has decided it will make use of the power of sports to help improve people’s lives. They will use their brands, such as 32Red to spread the word about safer and more responsible gambling across all sports, including football.
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It will launch this Corporate Social Responsibility initiative ‘Team Talks’ using its brand’s 32Red sponsorship of Derby County FC.
Anna Jein, the Sustainability Manager of Kindred Group went into detail about the idea and how it would work. In a recent press release, she said, “sponsors have a unique link to communities, places and people”. Therefore, they offer huge potential to “make a difference”.
This initiative now means that not only can the sponsorship help the team on the pitch, but it can also help the team fans off of the pitch. This is important to Kindred, who has made a point of increasing its Responsible Gambling efforts throughout the year and this is their next big step.
The 32Red Casino sponsorship of Derby County is one of a kind. Not only have they invested in the club, but the community. Therefore, they have used the power of the team to connect with fans. Kindred is using the renewal of sponsorship to invest in the club’s Community Trust and the ‘Team Talk’ Initiative. As a result, this new sponsorship model means that the Derby County Community Trust will reach hundreds more male fans that are struggling with mental health issues.
This initiative comes on the back of Responsible Gambling Week. Hopefully, this will build on the good work and help to carry that message on throughout the whole year.