After closing the book on what 888 referred to as an “excellent year” and one that exceeded previous predictions. The casino, sportsbook, and poker giant is once again enhancing its products. But this time, the big winners are British Gamblers.
Indeed, only days ago, we learned that Kambi Sports Solution would propel 888’s sportsbook. And so, the pair will soon be able to offer British punters excellent odds on UK horse racing.
What’s more, thanks to this deal, the 2 companies believe they’ll “upgrade” the players’ experience. This is because the integration of Kambi’s solution will allow players to switch vertical effortlessly.
Yet, this is the beginning of significant changes. In fact, the agreement will first affect the UK market. But the iGaming giants ensure their partnership would stand the test of time. Indeed, it includes emerging markets and newly regulated ones across the globe.
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There’s no denying that the agreement will put 888 in a solid position ahead of the UK’s jump season. Sure it may have missed the all-important Ascot on January 23rd. But, the new odds should be ready for Cheltenham in March.
After signing on the dotted line, 888’s COO Itai Frieberger commented on the deal. According to him, the platform alignment will enable them to remain at the “forefront of online and mobile gaming” worldwide. Plus, he further added that the uplift should “enhance player value” and increase engagement too. And naturally, he concluded his statements by praising Kambi’s solution.
Kambi’s CEO, Kristian Nylén also shared the same excitement. What’s more, he believes that 888 will be in an even better position to become a “market-leading” solution thanks to their offering.
888 keeps on getting better. And it’s because of agreement like this one that it keeps on growing.