888 Holding tackles problem gambling with new Control Centre
Last week, many online casino operators shifted their focus on problem gambling. After all, the timing was perfect since it was Safer Gambling Week in the UK.
But for 888, their dedication to the cause goes far beyond November. And their Control Centre safer gambling feature will make sure players have the tools at their disposal to understand their gambling behaviours all year.
In brief, the safer gambling feature was initially launched in the UK. But according to a late November press release. It seems that 888 is ready to introduce its new tool to even more markets as they plan to localise it imminently.
As we understand, the control centre took several months to develop. Plus, it took various phases to bring it to market. This way, the company could benchmark the efficacy of the solution it proposes. Even more, features should go live in the next months.
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Safe gambling behaviours at the heart of players’ journey on 888 Casino
For Itai Pazner, 888’s CEO, this initiative only reaffirms the company’s commitment to the cause. As Pazner explained, the Control Centre is a “1-stop shop” available on the home page of their website 24/7. The new responsible gambling feature provides “intuitive data” for players to review. And, of course, an easy way for them to take action should they need to.
Moving forward, 888 hopes the control centre will be “an integral part of 888’s offering” as Pazner hinted. And he even added that they plan to inject more resources and expertise into it. This way, they can have an “industry-leading, user-friendly, and AI-driven safe gambling” product.
As Pazner further explained, for 888, the key to tackling gambling arms is to empower their customers. This way, they can make “responsible decisions about their gambling” habits before it becomes a problem. Because when the fun stops, so should you.