One of the largest influential sports in many verticals in the UK is football by far. Which has not escaped Kindred group or its 32Red casino brand. As such, they are now ready to up its community effort in collaboration with its long-standing football club partner Derby County, and it’s community trust. And the involved parties mean that football is an excellent tool to reach an adult audience across a huge platform and promote healthier relations to gambling. But more importantly, the group are to have a closer look at a sustainable way forward in a sense. “How to change the way organisations like ours sponsor the sport”. In essence, it’s all about finding a balance between benefiting the sport, organisation, and, of course, the communities.
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For a long time now, 32Red Casino and its close ally, Derby County’s community trust have tackled men’s mental health in its programme, “Team Talk”. Where the main focus is to support men in particular that struggle mentally. And by using the local football club as a catalyst, the programme has shown remarkable results. In fact, after only 1 year in operations. “Team Talk” reports that 98% of its members or participants say that their mental health is improving.
But most importantly, they also express a sense of pride in being part of said organisation. Moreover, a survey conducted tells us that all members would encourage people to join. As of now, due to the current climate, all the “Team Talk” are held in a virtual environment. Yet, likely to return to face to face interaction when things return to normal.
In the wake of the 1-year success of “Team Talk” founded by Derby County’s community trust, the operator is ready for more. Indeed, as informed, 32Red will extend its support for 1 year, for now. By doing so, will enable the programme to expand its research to the University of Derby. And the project can shift some of its focus to understand the overall effect further and impact the “Team Talk” has had. Additionally, with new reinstalled trust from 32Red, the time can also get allocated to growth and development. Which is of high importance, especially during these testing times.