On April 4th, Novomatic announced the acquisition of another major player in the German market, Casino Royal Group. The news was made public via press released and just followed the company’s annual revenue publication where Novomatic revealed a €4.4 billion profit for 2016. The purchase of Casino Royal Group has already been approved by The German Federal Cartel Office. This approval is a news for Novomatic who’s acquisition strategy as not always been as smooth as the company would have hope in the past. Indeed, some readers may remember that Novomatic failed to complete a transaction with both Casinos Austria and Ainsworth Game Technology less than 12 months ago. But perhaps it was all a blessing and allowed the company to focus its activity in Germany where the CEO Harald Neumann predicted “strong changes” not long ago. The press release made no mention of the actual purchase price. But, by completing this transaction Novomatic is becoming the market leader over the German gambling halls. This is because the operator already owns Admiral Play Halls.
Casino Royal is one the largest gambling hall in Germany and is said to operate over 3,000 electronic gambling devices in 130 locations. The company also employ 1000 employees. Casino Royal are a well-recognised brand especially in North-Rhine Westphalia where the majority of the establishments are located. Last year they revealed a profit €102 million.
Novomatic is a publicly listed and award-winning technology company that was founded in 1980. They employ over 28,000 employees over 50 locations. They are both a force to be reckoned with in the offline and online gambling world. Most online casino players know Novomatic for the following game title Book of Ra, Cleopatra the last pharaohs and Faust. Players who have not yet tried Novomatic games should head over to InstaCasino, Video Slots and Leo Vegas who are official distributors of their games. A good thing is that Novomatic games are rarely excluded from the wagering requirements of a bonus. So, players who intend to try any of the games we’ve mentioned in this article should visit our bonus section to maximise their chances of winning. Good luck.