Reflex Gaming has now signed up to join Yggdrasil’s popular and successful YG Masters programme. This means they can now use Yggdrasil’s GATI interface. As such, it will now be able to speed up its global business strategy. Now, Reflex gets to join some of the best and most innovative game producers and developers in this award-winning programme. Indeed, this is a technology that helps its partners to design, develop and distribute their very best content and deliver it on their global network and in top casinos too.
Reflex is already a very popular game developer that has built up a great reputation. It is well-known for offering an extensive catalogue of in-house IP. In this collection, there are over 4,500 digital machines attached to the company’s Slingshot platform. This includes some of the best digital games in the UK and Netherlands. Indeed, this is yet another addition to the YG Platform and comes just two weeks after True Lab joined the programme. It is another partner that can now use GATI to cross-sell its games to any of Yggdrasil’s franchisees. This means its partners can quickly and easily scale up distribution and further boost revenues. Plus, it gives them even more ways to work together.
All and all, it’s sure great for Yggdrasil to have Reflex joining its programme. The Head of Partner Strategy and Sourcing at Yggdrasil said that they have long been big fans of Reflex and that it’s “great to be able to partner together”. What’s more, he hoped it will help them to achieve global growth in new markets. The CPO at Reflex Gaming said that he too is “excited to partner with Yggdrasil and join the YG Masters programme”. Indeed, he believes that this is a huge opportunity to scale up the business and move into new and exciting areas effectively and efficiently.