Scientific Games Raises the Game with Player Experience

The Grand National is exciting for everyone, and it’s even more exciting if you bet on it. However, for anyone using Scientific Games (SG) technology, it was even better. This year, during the 2019 Grand National, the OpenBet technology product raised the game for all its bookmaker partners. As a result, SG processed over 37.4 million bets throughout the festival, with over 14.5 million on race day.

The Popularity is real

The Grand National is a yearly event that is one of the most popular sporting events on the calendar. As such, the number of people that bet on the race tops most other sporting events. The festival is run over three days and is the most important part of the National Hunt Calendar. As a result, it attracts old and new punters alike, all looking for the best bets. All in all, SG’s betting customers made over 239 million bet transactions. When compared to last year, this is an increase of 8% and this is impressive by anyone’s standards. In fact, the bets-per-minute count also increased by 25% from last year. OpenBet certainly proved itself to be both reliable and stable.

Scientific Games Raises the Game with Player Experience

The Power of Sportsbetting

Keith O’Loughlin, SVP Sportsbook of Scientific Games Digital, said. “The Grand National consistently showcases the power and scale of the betting industry.” This is clear by the performance of the OpenBet product. When betting, a bookie needs assurance that they can offer their customer the best betting opportunity. With betting being so competitive, online bookies can’t afford to offer a below par product. As such, SG provides a secure platform, top entertainment and efficiency. In fact, they did better than some of the top online shops on Black Friday and Cyber Monday. This is a time where people need to feel safe and secure online. SG Digital offers this, alongside a fantastic overall experience. The Grand National will always be popular and many people obviously want to bet on the event. With all this in mind, it seems as SG has this covered.