The forward-thinking content provider Relax Gaming (RG), has just inked a deal with the developer G.Games. To sum up, this new agreement allows G Games to access all RG’s impressive distribution network as well as their operator partners. And at the same time, G.Games also joins other studios like Wazdan, Push Gaming and QuickSpin who hope to extend their reach thanks to RG.
All and all, this deal is only possible because of RG’s impressive partnership programme. A programme which enables studios to launch and market their games quickly. So, who is G.Games? Well, it’s the result of two companies merging. Back in 2018, the London company Gamesys joined up with its German counterpart Gluck. The result of this is the new company G.Games. This merger has been very successful. It now has a huge array of games including Keno, bingo and even scratch cards.
As you can see, the Powered By partner programme is snowballing, and this is yet another developing brand that benefits from it. Still, RG keeps on signing up even more new agreements with the best suppliers and studios in the iGaming industry. This will increase its visibility with the big-name operators.
RG’s CPO, Simon Hammon, said: “G.Games has been on a home-run since it merged in 2018”. He praised the company for its unique content that appeals to the whole range of the company’s customer base. He later went on to say that he sees “great potential in the mutual benefits of this partnership”. Plus, that he is looking forward “to offering its games to their integrated partners” too. Hammon was hopeful that their portfolio with new games would attract new players.
In the same press release, G.Games’ CCO, Helen Walton described it as a great opportunity. She said that “customers have been urging us to integrate with Relax for several years”. She also acknowledged them for their ability to make customers happy. RG has now reached an impressive milestone. Indeed, they offer more than 1,000 games of chances to online casinos. And this is only possible because of their programme which emerging content creator seems to find exceptionally appealing.