On the 15th October, Relax Gaming celebrated the 1st anniversary of the Silver Bullet partner program. Indeed, this innovative programme has had a fantastic year and has made quite an impact. The idea behind it was to give talented up and coming game developers an easier route to market.
The truth is, unfortunately, getting games onto the market is tough for new studios. However, this programme helps them on the way. In fact, in the past 12 months, they have hand-picked 18 great slots and helped to launch them. These new games reflect the standard and quality you would expect from Relax Gaming and the emerging partner it deals with.
So far, Relax Gaming works with nine different studios. This has given them full access to their network with just one quick and simple integration process. However, there’s more to it than that. Not only do they get access to the network, but they also get access to the company’s industry knowledge, expertise and support. Ultimately, this programme helps them to get better games to the top operators even quicker than ever before. And that’s good news for players.
All and all, the Silver Bullet programme was a game-changer for the industry. It completely turned on its head the typical content distribution route and even opened up new and exciting relationships as well. But most importantly, it gives talented startups the chance to shine.
However, this is a two-way street. Operators also feel the benefit. This gives the casino operator partners of Relax Gaming the chance to get some of the best new up and coming and innovative slot content on their lobby. Plus, in the coming months, there’ll be plenty of new releases to look forward to. This is a tough industry to break, but the Silver Bullet partner gives the best new developers the helping hand they need.