The game provider, NetEnt, has just struck a deal with the FashionTV Gaming Group. This is the company that is the exclusive licensor for the iGaming FashionTV brand. As such, this deal allows NetEnt to design and create a unique, fashion-forward new slot based on the Fashion and Style channel’s song “I Want to Be a Trillionaire”. This song, as you know, features the vocals of FashionTV star Anja J.
Hopefully, this deal will see NetEnt capitalise on the worldwide popularity of this huge fashion brand and bring its broad appeal to the world of iGaming. With over 2 billion viewers, this will certainly open up online casino games to a new audience.
All and all, The FashionTV Group will be an iGaming phenomenon, some say. They have created a link from the high-end fashion world to the online casino world. Now, players can luxuriate in the glorious world of FashionTV. They have the chance to go to real branded parties and events. Furthermore, they can get glamorous goods sent straight to their front door.
FashionTV is certainly bringing something new to online gaming. It has a strong brand identity, of course, and a large worldwide network as well. Plus, it understands how to create unique, fun and engaging content. Hopefully, this new deal will bring together NetEnt’s previous success with brands with FashionTV’s fame and marketing skills too.
Essentially, the FashionTV song ‘I Want to Be a Trillionaire’ has millions of fans across the globe. So bringing the game to this audience is an exciting prospect for the provider. Indeed, the collaboration looks set to bring a bit of high-end glamour into NetEnt extensive portfolio.
Without a doubt, FashionTV Gaming Group blends perfectly the bling and exoticism of fashion and adds a splash of casino thrills. This. Mixed with NetEnt’s skills at creating the best slots in the world should be explosive.