London ICE is often the stage that game developers use to announce iconic agreements. And when it comes to the new deal below, it doesn’t get much better than this. Indeed, on February 4th, NetEnt announced a new deal with the 16 Michelin stars holder and Scottish TV personality Gordon Ramsay. Gordon Ramsay needs very little introduction to the world. In fact, his immense culinary talent, several TV show and numerous accolade earn him a spot in many people’s heart. But the truth is that it’s his colourful language and hilarious catchphrases (unless you’re at the receiving end) that makes him an ideal candidate to bring adult fun onto the reels. Netent’s Director of Games, Bryan Upton, was very happy to announce the news at ICE. And in a recent press release, he confirmed that Hell’s kitchen video slot could have “strong narrative” and could even use “colourful vocabulary” too.
According to NetEnt, the upcoming Hell’s kitchen slot will feature the restaurateur at his best. And since the game is all about a culinary competition. And one which often has lots of cool side games and punishments. It’s fair to say that we all expect a scorching hot slot. And maybe one with achievements too. At the moment, we’re unsure when the slot will land in the lobby of online casinos. But if history serves us. Maybe it’ll be in November 2020. After all, Ozzy was announced at ICE last year and landed in the lobby of online casinos just before Christmas.
All and all, this announcement leaves much room for the imagination of slot enthusiasts to run wild. Just think about it for a second, wouldn’t it be great if NetEnt created a bespoke F-Bomb bonus? Or if they spiced up a feature in an unseen “yankee doodle dandy” free spins battle. Alternatively, NetEnt could also develop a wicked mechanic to bring to life one of Ramsay’s iconic meme the “idiot sandwich”. The possibilities are endless. And we can only hope that NetEnt won’t play it safe. After all, we all know that the studio can create slots with dark humour like the South Park franchise. But it’s been a while since they ventured on this path. Maybe Ramsay will give them the perfect opportunity to come out of their shelve? We sure hope so. And until the new Hell’s kitchen slot goes live, everyone’s imagination is burning with ideas.