The Multi-Group, known for brands such as Multilotto, has just signed a huge deal with Fast Track. And it’ll change the way they’re communicating with their players. Indeed, Fast Track CRM is a company that allows casinos and operators to provide their players with a unique experience.
But the best of all is that operators can do this from just one single place. So, as a result, Fast Track will give Multilotto the ability to personalise the player experience. And so the lottery distributor and online casino can now make the right offers to the right players at the right time and market.
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Multilotto already has a vast customer base that includes players from 135 different countries. And surely teaming up with Fast Track can only mean they’ll have access to one of the best CRM technology to cater to their players all over the world. Mark Knighton, CEO of Multilotto, spoke of his excitement. He described how he was looking forward to offering “player engagement” and that “Fast Track has built the only CRM tool that can support that”.
All and all, Multi-Group has many popular products like Table games and video slots. But surely it’s their top lottery betting services that first attract players onto this site. In fact, Multi-Lotto provides an easy way to bet on Powerball and Mega Millions. And no matter where you are in the world.
Fast Track, on the other hand, is an award-winning technology and service provider. It has been around since 2016 and has already made its permanent mark on the industry. The company aims to simplify online casinos. In fact, their CRM tool, unlike others, is tailor-made to fit iGaming.
When two top companies come together, it benefits the industry. And this is a great example of two top companies partnering up to benefit the customers. Multilotto already offers a top service. Combined that with the services of Fast Track, and we have a fantastic product.