The Kindred Group, owner of 32Red Casino has made a move to support mental health through sports recently. Indeed, it has just announced that it has donated its rights to the European Handball Championship 2020 to charity.
All and all the donation includes the rights to both the male and female championships. And so, this generous pledge will go to the European Network of Active Living for Mental Health (ENALMH). ENALMH is a charity that promotes the use of physical activity to improve mental health.
The Kindred Group is one of the Championship sponsors. It will take place later this year in Austria, Sweden, and Norway. However, it will be the rights to the Norway part that they will donate.
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Kindred Group’s global Head of Sponsorship, Timo Mastenlinck, spoke of the deal. He explained that this donation follows their “efforts to raise awareness of mental health across Europe.”
Overall, he believes that if they can use this championship to promote mental health issues, then it’s a “win-win situation”. He went on to say that they are all “proud to support ENALMH in their important work”.
The VP of ENALMH, Jan Drobny, was also very pleased with this donation. Drobny stated that by linking itself to such a big event, it gives the charity “the dimension that it really deserves.” He went on to thank the Kindred Group for giving them the opportunity to spread their message to an even wider audience.
All and all, Kindred sees this donation to ENALMH as a part of its long term strategy on sustainability. They want to continue contributing to the local communities with other projects, such as 32Red Casino sponsoring the Derby County Community Trust Team Talk programme.
More people are paying attention to Responsible Gambling and Mental Health issues than ever before. This is another step in the right direction.