Recently, LeoVegas has made many changes to its marketing leadership. And, the newest of these changes was appointing its new Digital Marketing Director. Johan Rikner has now taken the role. All and all, it’s clear that Rikner is a vital addition to the team in 2020.
To sum up, Rikner previously launched a press advertising publisher company. Then in 2017, a Stockholm marketing group bought his business. As part of the deal, they kept Rikner on as the Chief Digital Officer between 2018 and 2019. After that, Johan joined the board. And so, in this role, he oversaw the strategy and development of the publication.
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Yet, Rikner also has plenty of previous online gambling experience. He was the Country Manager for Bwin between 2008 and 2011. So, it’s undeniable he’ll be a great asset for the king of mobile casino, LeoVegas.
Now, LeoVegas has to deal with much tougher rules in all of its major European markets. As a result of this, in 2019, LeoVegas changed its Group Marketing leadership team.
Previous to this latest move, they appointed Dersim Sylwan as the new CMO in summer 2019. He once was the General Manager of the Kindred Group. Now, they must work together to come up with a successful growth strategy. They will also oversee the development of not only LeoVegas brand but also Rocket X.
In a recent press release, Rikner described this new role as “super exciting”. He praised the culture and its “commitment to being data-driven”. Also, he wants to use his experience to help LeoVegas “not only be King of Casino but also King of Digital Marketing”.
With rules becoming more and more strict, they have to meet the challenges head-on. And, LeoVegas is doing this by getting the right men for the job. Join us in wishing Johan lots of success in his new role.