For Scientific Games and the future is here

There’s no denying that artificial intelligence (AI) is the future of online betting. And a great proof of this is the below deal. Indeed, now, will offer its partners an AI model through the OpenSports platform. And this drastically enhances Scientific Games (SG) capability overall.

Indeed, recently teamed up with SG to give an AI model that will offer players a more tailor-made journey. This will be available on the Open Market branch of the OpenSports product.

All and all, they’ve designed this AI tool to give an even better betting experience to punters, savvy or novice ones. What’s more, they will offer up players’ sports, leagues, teams, markets and events to make the journey more personal. This is all done through the Open Market solution by SG.For Scientific Games and the future is here

On the Open Market?

In essence, Open Market is the first betting market place that is a 1-stop-shop for content. Indeed, it gives SG partners the ability to access not only its sports betting intelligence but also its tools and data feed. And the best of all is that they can do so without paying anything extra.

The SVP of Sportsbook, SG Digital, Keith O’Loughlin said that AI is pushing more boundaries than ever before. As such, he said that they are “thrilled to partner with”. Now they can include it within their own sports betting product. So, in other words, if players want a more personal experience, then they make it even better than before.

Making Life Easier

Recently, the CEO of, Andreas Hartmann, talked of current issues bettors faced. He said bettors on a sportsbook have too many teams, sports, and options to choose from. Also, he said that because of this, it is vital to be able to help players find what they need. He suggested that they could do this using “targeted banners” or even the ‘favorites’ feature. So now, partners of Scientific Games can take their player’s experience to the next level. And witness innovation as AI makes the punters journey, finally a user-friendly one.