Casumo Launch a New Responsible Gambling Campaign

Earlier last week, and perhaps in response to a massive fine received a few months ago, Casumo launched a new responsible gambling campaign. The short video is only available on the web. And is a friendly reminder that too much of something good, regardless of what it is. Can quickly turn sour if not controlled.

All and all, with this campaign, Casumo is proving that they’re serious about responsible gambling and protecting its players. What’s more, is that Casumo is also one of the few companies to release such campaign after being fined by the UKGC. Perhaps the gamified casino is once again setting a new trend. After all, investing in responsible gaming for a brand can only mean that quality players will take you more seriously. And surely that’s something that all casinos hope for.

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A Quick Look at The Campaign

The new Responsible gambling campaign has a funny tone, even if the subject is no laughing matter. The campaign starts with an image of a cute dash hound, alone on the screen. It’s followed by a voice-over that says. “All look at this guy, isn’t he great? Maybe you could take him home? And maybe even another, you’d be best friends forever. Now, what about 15,723 of them in your flat? Sometimes too, much of something you like can turn, well…. Not so good.”

Following the catchy introduction video, which is a metaphor to demonstrate that excess, whatever it is, can quickly transform someone’s life. The campaign gets more serious, and Casumo reminds players of all the fantastic options they have to stay in control. Then the video reminds players where they can set up the responsible gambling options in their account.

Too many options?Casumo Launch a New Responsible Gambling Campaign

There’s certainly no shortage of ways you can customise your session on Casumo. Players can set a time limit, a spending limit and much more on their account. But the truth is, these filters are only good if you know which one to set up.

Hence Casumo has recently introduced a great self-assessment tool where answering a few questions could make sure you always finish your session when you want to, and stay in control. So, why not visiting casumo today to answer the short questionnaire. It may give you tips to make the most of your next online casino session.