It seems that Casumo is on the road to greater CRM success with its new partnership with Fast Track (FT). In fact, Casumo will work alongside FT to introduce a new CRM platform. All and all, this new platform will be a central tool for players’ engagement. In order to do this, FT will offer Casumo a tailor-made solution that will provide its players with a unique experience. As a result, Casumo will be able to identify a player’s life cycle much easier than before. Therefore, it can give players the right offers at the right time and in the right way to enhance the players’ experience.
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The new CRM solution on offer to Casumo is specific to the iGaming industry. In essence, it will let the operator give its players a personal playing experience from one single place. Therefore, this makes the whole process very efficient.
As you know, Casumo already has a great reputation, and many consider the company to be an innovative leader. So, its success and growth since 2012 have been impressive. If you then add the FT experience, it will improve the brand even more. Players with Casumo can now expect an even better and more engaging experience.
Casumo is very excited about the prospect of this partnership. The Player-Engagement Lead at Casumo has said that. “FT is the only company sharing our vision of player engagement.”
As a result of this partnership, they can now use smarter data models and make use of more information. The CEO of FT was also excited about the deal. He described Casumo as. “A thought leader among online casinos.” Plus, he added that working with casinos like this is a great opportunity to showcase their platform. With both companies looking forward to working together, it’s an exciting time for the industry and players too.