It’s not easy for casinos to stay relevant and continue improving to keep their edge. Indeed, in the online gambling world, it’s not just the competition that is ferocious. But so are the regulators’ requirements as they keep evolving.
But it seems that staying connected with the players’ needs and keeping the legislators happy is easier for some. And it’s the case for Casumo who’s announced a series of improvement and deals that makes their casino more engaging than before. But improvements that will also ensure they’ll keep the regulators happy too.
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In recent news, we’ve learned that Casumo inked a deal with a new CRM partner, Enteractive. The main goal of this agreement is to add more human touches to its responsible gambling efforts. But also to make sure it maximises players’ activity and brand loyalty too. And since Enteractive is GDPR compliant. The agreement ensures that Casumo will use the best practices when it comes to players’ protection and compliance too.
Over the past year, Casumo has sure evolved a lot. If you remember, earlier this year they’ve launched a series of exclusive Live Casino games. And these games cater for players of all budgets since they accept bets from £1 and up to £10,000.
Casumo has also improved its search functionality by creating a game provider group. And they even made the global site research functionality 4x faster too.
But Casumo’s latest Hearting feature means that you won’t need to browse their site anymore to find the games you love. In fact, the new feature means that by clicking the heart on a game icon you’ll instantly add it your favourite game. This way, the next time you log in. You’ll have access to your favourite slots and can spend more time playing instead of searching.