The wind of change is always blowing at NetEnt HQ, it seems. And that’s normal for a company that hopes to reclaim its throne as the top online game provider. Now some say that the latest announcement was predictable. Indeed, many saw Gavin Hamilton, ex-CEO of Red Tiger take a more dominant role in NetEnt’s Group. Well, it was either going to be that. Or truthfully the golden hand-shake as its often the case with these types of acquisition. But luckily for Hamilton who recently won Best CEO of the year in London last February. NetEnt recognized his strong leadership. And have opted to make him the new COO for the Group.
It’s undeniable that Therese Hillman, NetEnt’s CEO, saw a great deal of potential in Hamilton. In fact, he grew Red Tiger from an unknown studio to what it is today. Which is a game provider with a stellar reputation for engagement and quality games. To sum up, in his new role, Gavin Hamilton will focus on capitalizing “on all opportunities” for the duo. But NetEnt also hopes he’ll bring a better synergy for their commercial proposition. And this as the 2 business units’ still merges and find their new foothold. But also as they adapt to new market regulations and extant their reach in developing ones too.
All and all, Hamilton received the news of the management shakeup very well. He even said being “excited to take on this role”. He later acknowledged how this change could enable the pair to collaborate better. But also how this could allow them to overcome the “increasing regulation and taxes”. Without a doubt, this is only the beginning of a wave of changes. 2020 should bring even more opportunities and challenges for NetEnt and Red Tiger. And according to the news, Hillman and Hamilton are ready for that.