888 Holdings, one of the biggest gaming organisations worldwide, has recently added RubyPlay to its Orbit platform. And surely this indicates that 888 wants to keep its momentum. But also shows they’re off to a great start in September.
Recently, 888 has entered several content-based partnerships and continues to do so. Therefore, its casino lobby now boasts with an impressive selection of slots, which includes NetEnt, Yggdrasil and now RubyPlay, to name a few. But let’s look into this agreement into closer details and see what it means for all parties involved.
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Understandably, RubyPlay is delighted to enter into a partnership with 888. In fact, thanks to this deal their games will get massive exposure and in various countries too.
888 holdings operate in multiple jurisdictions, including non-regulated and regulated markets like the UK. And surely this Weighed heavily in the studio’s mind when they opted to team up with the giant.
When the news went live, RubyPlay said they’re hoping “to enjoy a long and prosperous relationship” with 888. But also provide them with unique content.
All and all, this deal will see plenty of well-known slots hit the 888 lobby, including titles such as Hot and Heavy and Medusa Money. But for 888 this deal to is quite important. After all, games from a new provider often mean getting access to a new player base. And for a publicly listed company like 888, this translates into more revenues.
RubyPlay is a very well-respected provider. The company has over 20 years of experience in the industry. There is no doubt that the players at 888 will love the new games on offer.
It’s also worth knowing that last month 888 announced several new additions. Indeed, 888 has also inked a deal with Northern Lights Gaming, as well as H5G, ReelPlay and Pragmatic Play.
So it seems that 888’s strategy for this year is to expand its content. And to focus on improving the player’s experience too.