888 Holdings has launched its new social responsibility campaign. Indeed, “Too Much is Too Much” encourages players to play in moderation. In essence, 888 launched this new campaign in the UK this January across Twitter, YouTube, Facebook and other digital channels. The company came up with the idea for ‘Too Much is Too Much’ after talking to its customers. In the campaign, it uses everyday things like jeans to get across the concept of moderation. It also makes players aware of the dangers of playing and betting too much.
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All and all, this new campaign works alongside the company’s other CSR efforts. It wants to use its platform to protect its customers and encourage them to play in safer environments. The CEO of 888 Holdings, Itai Pzaner, said that it wants to use advertising for “raising awareness of excessive gambling”. Plus, he goes on to say that to do this, they are “using scenarios anyone can relate to”. They want to “help customers think about the way they gamble”. 888 always put customers’ safety at the centre of everything it does, casino, poker or sportsbook. As such, it is spending both time and money on resources to make sure that they can relax and make use of a secure, safe and trustworthy betting site.
Nowadays, the UKGC is focusing hard on responsible gambling. They’re shining a light on the number of problem gamblers. Plus, they’re making sure that gambling companies pull together to tackle the problem. As a result, all big betting sites have to make sure they work on CSR schemes, creating a safer place for players to spend their money responsibly. But more importantly, create a gambling environment where special tools are in place to make sure slots, and table games are always fun. This way, even players who struggle to control their spending have access to tools that’ll make sure gambling remains a form of recreation.