888 Casino is undeniably one of the most established brands across the globe. They’re a real powerhouse when it comes to online entertainment with licenses in the UK, Gibraltar, Spain, Sweden, Italy, and the USA to name but a few.
And so it’s no wonder Playson’s Sr. Account Manager, Christos Zoulianitis was ecstatic to shake hands with them. Indeed, this landmark agreement will have ramifications across several jurisdictions. Plus, it could give the studio a much-needed boost. After all, this deal is one of the most significant ones to date. In fact, this deal with 888 gives Playson further validation that they’re doing a great job with their one of a kind approach to games of chances. And it also means expanding their footprint, which was key to their growth strategy this year.
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Even if the deal between Playson and 888 was made public days ago. It’s worth knowing that not all lobbies will host Playson’s titles immediately. 888 opted for a more conservative approach for the integration.
As we understand, the first markets that’ll benefit from this deal are Romania, Denmark, Spain, Italy, and Sweden. And after Q1, more regulated markets like the UK will reap the benefits from the deal. In total Playson plans to add its complete asset library (68 games) in 7 markets in 2020. And more will follow later apparently.
Because according to Guy Cohen, Senior VP of 888 casino “Playson has a unique portfolio of games”. And one that the operator is keen to offer to its players. Recently, Cohen praised Playson for enhancing the players’ journey. And this is because of the extensive tools like tournaments, leaderboard, jackpots, and free spins their back end offer.
Inevitably, many of our readers will want to try Playson’s games immediately. So for those who cannot wait to try Red Chilli Wins or Polar Queen per example. Well, you’ll love to hear that the game studio also has deals in place with brands such as LeoVegas, Mr. Green, Casino Heroes, and even VideoSlots. So check their lobbies, the chances are you’ll see Playson’s latest hit games there.