Earlier last week, the Kindred Group who owns many brands including 32Red Casino, announced that by 2023 the company hopes to get zero revenue from players with gambling addiction. At the same time, the multi-brand operator also revealed a new strategy to reached its new goal.
To start with, the online casino aims to transform the gambling industry by revisiting its core principles. According to them there “always a better way to operate” to ensure they offer the “best deal” and best player experience in the industry.
All and all, by re-evaluating their focus, the Group hopes to make gambling “100% enjoyable”. But admittedly, to achieve a sustainable framework and make a difference there several steps to take. The first one, recently saw a new know your limit campaign go live across the UK presented by 32Red. The new campaign paints a picture of the industry and its addictive nature.
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You really can’t win them all. It’s true. It’s those losing bets that make winning so special in the end. But for some, the occasional gain and the thrill that comes from gambling are too hard to resist. It was the case for Scott Davies ex-pro footballer who is also a recovering gambling addict and stars in the ad. In essence, the short clip is mostly available on the web. But ads will follow on various channels. The film makes a direct comparison of the highs and lows professional jockey face from time to time and gambling addiction.
The video also makes recommendations to stay clear of the danger zone with open dialogue between Paddy Brennan and Scott Davies. It’s a touching short-film that outlines the importance of knowing your limits. So, whether you’re facing gambling addiction or not it’s a good watch. Check it out when you have time.