Undeniably, in recent times it seems that more and more people and governing buddies are pointing the fingers at online gambling companies. In fact, the increase in problem gambling hasn’t escaped anyone. And betting companies are shouldering the blame.
So, it’s now essential that online gambling companies take steps to remedy to what many see as a health hazard in the UK. And naturally to actively promote responsible gambling. So, the Kindred Group, via its Unibet and 32Red brands, are happy to announce they’re doing just that.
In fact, to proactively help gambling-related problems. And also to help those who are suffering from it, they’ve announced the extension of their online gambling strategy through UK football clubs. The initiative will be in place when two 32Red teams play each other in the 2019/20 season. When this happens, the responsible gambling message will dominate the matches.
|150% bonus up to £150|
Fair play bonus system
Over 500 games
18+ New Players only. Gamble responsibly. www.begambleaware.org. Wagering requirements apply
In essence, the company tested this responsible strategy in a Celtic VS. Rangers game recently. In fact, during this match, the Rangers changed its shirt logo to “32Red: Stay in Control”.
And consequently, a live audience of over 670,000 people saw this message. All and all, the message was well-received. And now, 32Red has widened this approach to shirt logos to all of its sponsored clubs. So, there will be plenty of exposure to responsible gambling in the English leagues.
But the truth is this initiative goes even further than updating team shirts. The message is also being extended to other Kindred Group assets. And let’s not forget to mention that the group and all its brands will make a massive push on responsible awareness.
And so this will see 32Red promote responsible gambling on match programmes, instadiums, on social media and in emails too. So naturally, given all the channel the kindred group will use to promote staying in control, more people will receive the message.
As Neil Banbury, the UK General Manager of Kindred said. “Gambling companies have an important role to play in tackling problem gambling.”
After all, we all know that for a brand, it pays off to advertise responsible gambling. Not only because it means staying in the good grace of regulators. But mostly because, players in control are happy players.